About is a fair trade social business creating sustainable businesses for traditional African artisans.  We are based in Accra, Ghana. has been trading online since 2001 and was one of the first ecommerce sites based in Africa. The company is registered in Ghana as an export only company promoting products from the non-traditional sector.

We invest in our artisans enabling them to find new markets and grow their businesses in a sustainable way. Where possible we support artisans from the least developed sectors of society including artisan groups and community organisations.

We are in contact with our artisans and so can pass on to them bespoke orders and special design requests. We also give feedback to them on how their products are used and how they can innovated their products to appeal to market taste. has been a member of the World Fair Trade Organization since 2010.  From 2004 to 2009 we were a member of the
Fair Trade Federation.

Many products can be bought through our website but we have access to many more.  Email us what you have in mind and we will give you a quote.